Marketing Superstars Tell All: Measuring Content Marketing Box Office Success

“Show me the money. Show me the money!” – Jerry Maguire In the summer of 2010, the Internet was abuzz about the upcoming movie Scott Pilgrim Vs. the World. It was based on a comic book with a rabid cult following and directed by the indie darling behind Sean of the Dead and Hot Fuzz. When the movie was released, the buzz intensified, dominating social media for its opening weekend. By almost every measurement, it was a blockbuster success. Unfort … [Read more...]

13 Experts Discuss Making Content Marketing the Star of Your Marketing

“Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is.” –Mae West We may not know the names of actors like Sylvester Stallone, Mel Gibson and Jon Heder if it were not for their breakout roles in movies like Rocky, Mad Max and Napoleon Dynamite. Not only did these movies serve as a launching pad for major acting careers, but they also have something else … [Read more...]

13 Marketing Stars Show The Big Picture of Content Marketing Strategy

“Nothing is impossible. The word itself says, ‘I’m possible!’” –Audrey Hepburn Content marketing can quickly become a whirlwind of creation, promotion and evolution of tactics. New platforms are constantly popping up and directives can change at the top of a hat. So, it’s no surprise when content campaigns become disorganized and lose focus. If your content marketing isn’t having the impact it could, you’re not alone: Only 37% of B2C and 38% of B2 … [Read more...]

The Digital Marketer’s Mobile Optimization Checklist

Every good marketer knows that one of the key elements to success is making it as easy as possible for your audience to consume and share information. Part of creating ease of use is keeping in mind where and how your audience is spending their time. What degree of success do you think a marketer would have if they were to plaster flyers at every Red Robin around the country, when the vast majority of their customers eat at In-N-Out in … [Read more...]

5 Ways to Woo Your B2B Social Media Audience & 3 Brands That Are Doing it Well

  Have you ever been in a relationship where one partner wanted more, and the other was hesitant to take the next step? Many B2B marketers are facing a similar roadblock. They’re ready to ask social media followers to “marry” them, but some of those followers are beginning to question why they liked the brand in the first place. A recent study found that only 20% of CMOs are using social media for engagement. Two thirds of CMOs also report t … [Read more...]

New Report Reveals the True Impact of Social Media Marketing for Business

The way social networks have impacted our personal and professional lives is far greater than most of us could have anticipated. While we were battling with our friends over getting cut from their top friends list on their Myspace profile, we couldn’t have imagined the impact of social media today. The evolution of social networks in the past 10 or even 5 years has been truly remarkable. Social Media Examiner’s 2015 Social Media Marketing Ind … [Read more...]

Why Digital Marketing Podcasts Belong in Your Learning Routine

Marketers are always looking for new and efficient ways to learn. As a marketer, I’ve recently begun working podcasts into my ongoing learning routine. I’ll admit, I resisted for awhile (which was dumb). I think it’s because I have an aversion to books on tape/CD, which comes from being forced to listen to children’s books on repeat during annual family trips up and down the Oregon coast. A realization hit me one day when I was reading enterta … [Read more...]

B2B Content Marketing Playbook: Tips to Prepare You for the Big Content Game

The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. While 86% of B2B marketers are using content marketing, only 8% rate their content marketing efforts as “very effective”. It’s not so different than teams participating in sports like football. Sure, everyone is playing, but who is actually really good at … [Read more...]

Content Marketing Rescue: 4 Tips for Saving Your Brand’s Content Marketing Strategy

Sometimes it takes an outsider’s perspective to give us the reality check we need when it comes Content Marketing strategy. Popular shows such as Bar Rescue, Restaurant Impossible and Kitchen Nightmares feature industry experts that come into a business, determine the issues hindering success and help the business turn it all around. When you boil it down, brand-side Content Marketers are facing many of the same issues as these failing bars and … [Read more...]

Success Story: Jolina Pettice Promoted to TopRank Marketing Vice President

Note from Lee: My partner Susan Misukanis and I are thrilled to announce that Jolina Pettice has been promoted to Vice President at TopRank Online Marketing! For nearly 10 years Jolina has helped TopRank Marketing clients and her consulting team achieve success through her fearless leadership, passion for digital marketing and an uncanny ability to “get sh*t done”. Few things are more satisfying to me than seeing smart, creative and resul … [Read more...]

Check Your Pulse: 4 Video Marketing Tips for Healthcare Companies

Healthcare marketers are responsible for attracting new customers, building trust and converting prospects into new customers. While following content marketing and SEO best practices can put you a step ahead of the rest, there is another opportunity that you may not have considered. As far back as 2010, Pew Research found that approximately 80% of internet users have searched for information online about health topics, and 25% of all internet … [Read more...]

Book Review & Interview: Social Content Marketing for Entrepreneurs by Dr. Jim Barry

How many times have you wished that someone would create a textbook filled with why’s and how to’s of digital marketing? If you’re like me, the answer to that is “Too many times to count!”. Let’s face it, the work that we do and how we do it evolves so quickly it can be hard to keep up. Unfortunately, that leaves room for us to get swept up in “shiny object syndrome” and lose sight of what is really important; creating quality content that resonat … [Read more...]

B2C Mobile Marketing Tips to Strike Marketing Gold

Confession: I am an email junkie. Ok, more accurately, I have is a strong appreciation for a well-crafted email campaign. My favorite types of emails to receive are on the topics of digital marketing, apparel and food. I’m Not the Only One Sorry marketers, the statistics don’t lie. Here’s a couple to whet your appetite: 74% of smartphone owners use their devices to check email (Gartner) 51% of email opens are on mobile devices (Litmus) 68% of Gma … [Read more...]

Infographic: 14 Online Marketing Tips to Improve Design, Content & Conversions

A trusted resource can be a friend, colleague or industry expert and we may turn to them from time-to-time for guidance. Today’s online marketing landscape is crowded with advice from marketers that may have the power to influence you, but not necessarily the authority to give you sage advice. In our eBook “Winning with Authority – 15 Experts on Integrated Online Marketing”, we pulled together advice from trusted thought leaders in the marke … [Read more...]