Online Marketing News: Facebook Taking Time, More Moments, Google Unattributed

How to Improve Your Facebook’s Organic Reach [Infographic] – Since Facebook made the transition to pay-to-play, reports have shown consistent declines in organic reach for brands. A new infographic from Kissmetrics examines the problems brands are having on Facebook, and offers some possible solutions. Quick Sprout Facebook Taking Into Account Time Spent on Stories – The goal of News Feed is to show you the content that matters to you … [Read more...]

Online Marketing News: Less Filling Facebook, Organic Is Live & Well, Mobile Makes Modest Move

The Evolution of Twitter – Twitter which was launched way back in 2006 has definitely gone a long way eversince it was created. To date, there are more than 288 million users who are active in sharing and sending tweets in a day. In using Twitter, you can now share and read tweets anytime and anywhere. Check out the full history of Twitter in this infographic. Tech & Science STUDY: Facebook Pages’ Organic Reach Is Not Quite Dead  … [Read more...]

Online Marketing News: Buy Button Bonanza, Everyone’s Getting ‘Near Me’, Facebook Snags The Spend

How to Write Better Titles Using Data-Driven Strategies [Infographic] – How much time did you put into the title of your last blog post? If your answer was, “Not much,” don’t worry — it’s often the most overlooked component of content. Check out this infographic to learn more. Search Engine Journal Google Says “Near Me” Searches Have Doubled This Year – Search queries that contain a location qualifier such as “nearby” or “near me” have … [Read more...]

Online Marketing News: Search Shake-up, Mobile Reps Revenue, SERP Food

Why Do We Follow Brands on Social Media? [Infographic] – Did you know that social networking is the top online activity in the US, with the average American spending 37 minutes per day on social media sites? It’s also a fact that around 46% of web users look towards social media when making a purchase. Find out more about Why we follow brands on social. GO-Gulf Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up … [Read more...]

Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search

Is Influencer Marketing the Next Golden Ticket? [INFOGRAPHIC] – Influencer marketing is growing like crazy. Will it become the next golden ticket? Check out this infographic to find out. The Shelf Google Webmaster Tools Rebrands To Google Search Console – Google aims to get more users on Google Webmaster Tools by renaming it to Google Search Console. Search Engine Land Twitter’s Objective-Based Ads Are Now Available To All Advertisers … [Read more...]

Online Marketing News: Apple Users More Apt, Facebook In An Instant, Push Opt-In Dropped In

The Cost Of Not Prioritizing Customer Experience – CXM is the process of providing unforgettable experiences to your customers at every touchpoint – online, on the phone, on social, and in person. To find out what it will cost if you don’t prioritize your customer experience, check out this infographic. Inc. STUDY: Android Users More Likely To Click Mobile App Ads, iOS Users More Apt to Install – What trends were established in t … [Read more...]

Online Marketing News: Google+ Gathers Collections, Mobile Beats Desktop, Pinterest Pins New Platform

Turn Leads Into Brand Advocates in 4 Steps [Infographic] – Social media marketing provides many opportunities for lead generation, sale conversion, and creating engaged brand advocates. An new infographic from Bluenose, a customer success platform provider, demystifies lifecycle marketing and shows marketers each step in the journey. SocialTimes Study: Accurate Location Can Boost Mobile Conversions By More Than 2X – Mobile ad platform … [Read more...]

Online Marketing News: Facebook Comes Calling, Pin Partners, Highlighting Twitter

Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations – With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers realize that each generation has unique expectations, values and experiences that influence consumer behaviors, and that offering your audience content that reflects their shared interests is a powerful way to … [Read more...]

Online Marketing News: Facebook Says Hello, Twitter Gets More Direct, Google Gets Mobile-Friendly

The Periodic Table of Social Media - There’s a science to social media. From content and metrics to terminology, here’s a fun way to test and verify your social marketing experiments. Direct Marketing News New Direct Messaging Comes To Twitter - With today’s changes, the ice cream shop can opt to receive Direct Messages from anyone; so you can privately send your appreciation for the salted caramel without any barriers. Twit … [Read more...]

Online Marketing News: LinkedIn Gets Elevated, Foursquare Gets Pinpointed, The Firehose Gets Cut Off

Content Creation vs. Content Sharing [INFOGRAPHIC] - If there were a magic wand to conquer the online content strategy, most, if not all, would give it a wave–or two. Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it. See what content creation and content sharing can do for you. Social Media Today Facebook, Twitter to Claim a Third of Display Ads in Two Y … [Read more...]

Online Marketing News: No Millennial Trust, LinkedIn Gets Lynda, 5 Years Of YouTube Ads

Content With Relevant Images gets 94% More Views [Infographic] - Do you want more eyes on your online content? It could be as simple as adding a photo or a video to your post. Visual storytelling is incredibly powerful. The good folks a Quicksprout recently published an infographic (below) outlining a few stats suggesting just how important “the visual” is on social media. Quicksprout Facebook Launches Messenger For Web Browsers - Facebook offers … [Read more...]

Online Marketing News: Twitter Gets Curating, Happy Birthday Pinterest!, Facebook Gets Riffing

The Evolution of Keyword Research Tools [Infographic] - Keywords, phrases and topics are at the heart of search engine marketing. In a sense, words are the backbone of the Internet because without them, websites wouldn’t likely exist. Every website is built on “keywords” and topics. Check out this infographic to see how things have changed over time. Search Engine Journal Link Encoding Goes Mobile With Deep Links From Bitly - As the market for app … [Read more...]

Online Marketing News: Bing Dinged, Billions-o-Bots, Trending Tube

The Evolution Of SEO - Long before Google Penguin came along, there have been many changes in the world of search.  What once worked for ranking no longer does. Take a look back at search and optimization with a look at the evolution of SEO. Digital Information World Bing Dinged: Facebook Search Results Will No Longer Include Microsoft’s Search Engine - The update to Facebook’s search functionality announced last week, which will allow users to se … [Read more...]

Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers

A Twitter Minute - A minute isn’t that long, is it?  What can take place in just 1 minute?  Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis? Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year - eMarketer’s lastest estimates encompass PPC and SEO spending on smartphones and tablets. Search Engine Land Yahoo Will Pass Twitter for Mobile Ad Revenue Share in 2015 - Twitter is expected to carve o … [Read more...]