Wimbledon: Novak Djokovic, Serena Williams Are Social Champions

The winners of the 2015 Wimbledon Championships tennis tournament will not be crowned until July 12, but Adobe Digital Index set its top seeds in terms of social clout. On the men’s side, ADI found that Novak Djokovic of Serbia had the most social clout, while Serena Williams of the U.S. took the women’s title. The company calculated social value by analyzing more than 5 million social mentions, Twitter follows, Facebook likes, Instagram … [Read more...]

Facebook Marketing Partners Test Prospecting Dynamic Product Ads

Some Facebook Marketing Partners, including ROI Hunter, have been testing a new advertising option: prospecting dynamic product ads. According to an ROI Hunter blog post, the new ad units are created the same way brands create product ads, but they can now target Facebook users who did not visit their websites. ROI Hunter said advertisers can use Facebook’s targeting options—lookalike audiences, custom audiences, interests—to expand the potential … [Read more...]

Bolivia Gets Internet.org App

Bolivia joined the list of countries where the Internet.org application is available late last week. Facebook co-founder and CEO Mark Zuckerberg announced in a Facebook post Friday that subscribers to the Viva network in that country will gain access to the free basic Internet services provided by the app. He wrote: Less than one-half of Bolivia uses the Internet today, so offering people free services for health, education, communication and … [Read more...]

Ex-Facebook, Instagram Engineer Scott Goodson Joins Pinterest

Scott Goodson, a former engineer with Facebook, Instagram and Apple, is the new head of core experience at Pinterest. Pinterest said Goodson will lead its mobile platform and Web teams, with a focus on improving performance and architecture across iOS, Android and the Web. Goodson managed the engineering teams for Facebook’s Paper application and Instagram’s iOS app. Prior to Facebook and Instagram, he spent four years at Apple, where he was one … [Read more...]

Facebook Expands Desktop Video App Ads, Carousel Mobile App Ads

Facebook announced the expansion of the use of video creative in desktop application ads and the use of its carousel format in mobile app ads. The social network introduced the use of video for desktop app ads in early May, for "select partners," and principal, monetization Robby Banks said in a developer blog post that the option is now available to all partners, via Power Editor, the ads create tool, the ads application-programming … [Read more...]

Fallout 4, Xbox Rule E3 Mentions

E3 2015, the Electronic Entertainment Expo, wrapped up in Los Angeles Thursday, and social intelligence platform Synthesio tapped Fallout 4 and Xbox as the event’s mention winners. Synthesio analyzed E3-related conversation on social networks, blogs and forums since the event began Tuesday, and its findings included: E3 itself accounted for 58.7 percent of mentions, followed by video game systems (20 percent), game developers (10.8 percent) and … [Read more...]

Facebook Interviewing at Least One Minority Candidate for Each Opening

Facebook is reportedly borrowing a concept from the National Football League as part of its efforts to boost diversity in its work force. A source told Bloomberg that the social network began implementing a policy of having at least one minority candidate interview for open positions, and Facebook spokeswoman Genevieve Grdina confirmed the initiative to Bloomberg. The NFL established the Rooney Rule, named after Pittsburgh Steelers owner Dan … [Read more...]

Facebook to Media: Don’t Forget Author Tags

Facebook introduced its author tag feature for members of the media in June 2013, and product manager Vadim Lavrusik stressed that it is still a useful tool. Lavrusik wrote in a Facebook Media blog post that author tag makes it easier for journalists and other members of the media to enable Facebook users who enjoy their posts to like their pages or follow them. He wrote: The connection between byline and page or profile is created after a person … [Read more...]

Facebook Testing ‘See First’ News Feed Customization Feature

Facebook continues to experiment with ways to let users customize their News Feeds, and See First, which appears to be an expansion of a test that was spotted in April, is the latest example. In late April, some Facebook users began seeing a box with an animated puppy and the prompt, "See more of what you love," which led to a screen with bubbles containing the profile pictures of friends and pages they had interacted with the most. At that … [Read more...]

PBS NewsHour’s Facebook-First Video Series Is Brief but Spectacular

PBS NewsHour Thursday launched Brief but Spectacular, a video series that will appear on Facebook before going on-air. Brief but Spectacular was created by Steve Goldbloom, and the debut installment featured spoken-word poet Sarah Kay. The segment will air during the broadcast of NewsHour Thursday evening. Future guests on the series will include: Transparent showrunner and director Jill Soloway The Atlantic journalist and author Ta-Nehisi … [Read more...]

Facebook Makes Ads Manager, Power Editor Easier to Use

Facebook Thursday announced significant updates to its Ads Manager and Power Editor tools to create and manage ads on the social network. The changes are aimed at enabling advertisers to more easily buy, optimize and manage ad campaigns on Facebook, and updated versions of both Ads Manager and Power Editor will begin rolling out Thursday to "a small percentage of advertisers," with a wider rollout "in the coming months." The social network … [Read more...]

2016 Candidates’ Announcement Days on Twitter (Infographic)

The announcement Tuesday by Donald Trump that he was throwing his hat into the ring sent the 2016 presidential season into high gear, but how did Trump and the other early favorites, Democrat Hillary Clinton and Republican Jeb Bush, fare on Twitter? Social relationship platform provider Spredfast analyzed Twitter mentions within the first 24 hours of the announcements by Trump, Clinton and Bush, as well as the top associated hashtags. Findings by … [Read more...]

Mobile Enables Sharing of ‘Personal, Relevant’ Moments via Facebook, Instagram

Facebook IQ examined how the emergence of mobile technology has change the way people share moments, and how that sharing has become more personal and relevant. The social network’s insights arm pointed to the shift from the "rigid 15-, 30- and 60-second frameworks" demanded by television ads to the types of sharing that occur via mobile devices, saying in its introduction: People have always had these moments in their lives. But marketers never … [Read more...]

Top Markets by Percentage for WhatsApp, Snapchat, WeChat (Infographic)

WhatsApp is to South Africa as Snapchat is to Ireland as WeChat is to China. GlobalWebIndex determined the top markets for those three messaging applications, in terms of percentage of usage by online adults. GWI said in an email to SocialTimes: A service like WhatsApp is typical of the 15 or so chat apps we track globally in that fast-growth nations that tend to dominate the top 10. South Africa posts the highest figure of all, an impressive 68 … [Read more...]