NBA Finals: Warriors Win, Facebook Users Talk LeBron (Infographic)

The Golden State Warriors prevailed over the Cleveland Cavaliers in the National Basketball Association Finals, but Cavs forward LeBron James still ruled Facebook. James generated twice as much conversation on the social network as any other player involved in the battle for the league championship, even though his squad fell short, losing in game six Tuesday night. Facebook said some 32 million users generated about 173 million posts, comments … [Read more...]

Messaging Apps Dominant Among Social Network Users (Infographic)

A total of 80 percent of Facebook users also use mobile messaging applications, and surprisingly, that 80 percent figure is on the low end when compared with other social networks. GlobalWebIndex found that Instagram topped the chart, at 86 percent, and Google+, Twitter, YouTube, Pinterest and Tumblr all came in between 80 percent and 82 percent. GWI said in an email to SocialTimes: Across some of the most important networks globally, it’s a … [Read more...]

Study: Facebook Posts to Brands’ Pages Fall on Deaf Ears

A total of 87 percent of posts to brands’ Facebook pages were never answered at all, according to a recent study by social analytics and reporting firm Locowise. Locowise studied more than 900 pages with nearly 300 million likes throughout the month of May, and it found that: 51 percent of pages studied allow users to post on their Timelines. 67 percent saw fewer than 10 posts in May, while 29 percent received between 10 and 99, and just 4 … [Read more...]

Twitter Trends for Orange Is the New Black Fans (Infographic)

The third season of Netflix drama Orange Is the New Black debuted this past weekend, and social analytics provider StatSocial did some number-crunching. Among the findings by StatSocial: Twitter users who tweeted about OITNB were 27 percent more likely to like Laura Prepon than average Twitter users. They were also eight times more likely to like Netflix. They were 24 times more likely to like Orphan Black. Readers: Any surprises? … [Read more...]

What Does Facebook Game Exec Peter Jonas Want From E3? Mobile

The introduction of the Oculus Rift virtual reality headset and its Oculus Touch controller isn’t Facebook’s sole motivation for attending E3. Head of gaming for North America Peter Jonas mentioned the fact that gamers use Facebook and Instagram to discover games and connect with other gamers in a conversation with Facebook for Business, and he also spoke about what he hoped to get from the Electronics Entertainment Expo: Simply more mobile: … [Read more...]

Facebook Moments App Helps Users, Friends Swap, Organize Photos

Moments, the latest stand-alone application from Facebook Creative Labs, is aimed at allowing users and their friends to consolidate and organize their photos from events. The new app is available for free download via the iTunes App Store and Google Play for U.S. users, with more countries to be added "over time." Product manager Will Ruben used weddings as an example of how Moments can be useful, saying in a Newsroom post introducing the app … [Read more...]

2015 Facebook Awards Winners Revealed

The winners of the 2015 Facebook Awards were announced Monday, and the top honor, the Blue Award, went to the #LikeAGirl campaign for Always, by Leo Burnett for Procter & Gamble. The 2015 Facebook Awards, formerly the Facebook Studio Awards, shine a spotlight on exceptional creative work on the social network. Facebook said in a Facebook for Business post that the 2015 Facebook Awards drew more than 2,700 submissions from 160 countries, … [Read more...]

Google Compliance Exec Frank Lawrence Joins Facebook

Google Payments chief compliance officer Frank Lawrence will now be collecting his payments from Facebook, as Re/code reported that he has joined the social network. Facebook confirmed the hire of Lawrence to Re/code but had no further comment. According to Lawrence’s LinkedIn profile, he previously served as head of global compliance operations for Google. Prior to that, he was global head of legal, compliance and operations for Coinstar Money … [Read more...]

Facebook Sweeps Votes at Annual Meeting; 700 Million Messenger Users

Facebook held its 2015 annual meeting Thursday at the Santa Clara Marriott in Santa Clara, Calif., and once again, all of the votes went the company’s way. Shareholders voted to re-elect all eight current members of the company’s board of directors: Marc Andreessen Erskine Bowles Susan Desmond-Hellmann Reed Hastings WhatsApp co-founder and CEO Jan Koum Chief operating officer Sheryl Sandberg Peter Thiel Co-founder and CEO Mark … [Read more...]

Facebook News Feed Algorithm to Factor In Time Spent on Stories

The latest tweak to Facebook’s News Feed algorithm factors in the amount of time users spend viewing stories. Software engineers Ansha Yu and Sami Tas announced the change in a Newsroom post Friday, acknowledging that Facebook users don’t necessarily like, comment on or share every post that is important to them. Yu and Tas added that the change to the News Feed algorithm will roll out "over the coming weeks," and they did not expect any … [Read more...]

Facebook Updates Custom Audience Pixel: More Data

Facebook updated the data available to advertisers via its custom audience pixel, giving them more ad-targeting options. Reader Or Fialkov of Fialkov Digital alerted SocialTimes about the update, saying that advertisers now have access to information including: Websites and web addresses New events such as search and add to wish list Total traffic Events tracking The ability to share custom audience pixels with other ad accounts via Business … [Read more...]

Facebook to Developers: Page Plugin Replaces Like Box June 23

Facebook reminded developers that its page plugin will automatically replace its like box on websites June 23 and detailed improvements to the former. The social network’s page plugin allows website visitors to see which of their friends like those websites’ corresponding Facebook pages and see the most recent posts from those pages. Front-end engineer Yugal Jindle described the improvements to page plugin in a post on Facebook’s developer … [Read more...]

Facebook, Shopify Expand Beta Test of Buy Button

The Facebook buy button may be one step closer to a wider rollout, as e-commerce provider Shopify announced an expansion of its beta test with the social network. Shopify said in a blog post that it is expanding its beta test of Facebook’s buy button to "a group of U.S.-based Shopify merchants," adding that clients that are invited to participate will receive messages like the one below in their Shopify home screens. The e-commerce provider … [Read more...]

Brands Hit the Gas with Facebook Creative Accelerator

What do Coca-Cola in Kenya, Nestlé in India and Lifebuoy in Indonesia have in common? Those three brands represent early success stories for Creative Accelerator, which Facebook introduced in March, enabling Facebook Creative Shop to work with brand and agency partners in high-growth countries such as India, Indonesia, South Africa, Kenya and Turkey to establish best practices for campaigns tailored to Facebook users in each country and the … [Read more...]