Report: Mercedes, Barbasol, DQ Roared in Jurassic World Social Marketing

Jurassic World is currently the highest-grossing film in the U.S., but not all of the buzz is coming from Chris Pratt or velociraptors. According to Unmetric‘s Engagement Score, Mercedes-Benz, Barbasol and Dairy Queen were the most engaging brands talking about the blockbuster. Unmetric found that all three brands usually used #JurassicWorld as the hashtag in their social campaigns, but added their own hashtag (such as #LOVEmyDQ). However, … [Read more...]

Is Twitter’s Top-Secret Project Lightning Out To Kill Your Timeline?

Twitter, as has been written before, has a bit of a relevancy problem. Prominent investor Chris Sacca has written about it. Other investors are worried about it. The company is at an interesting stage of its evolution, following the resignation of CEO Dick Costolo. Could Project Lightning be the answer for Twitter? According to BuzzFeed … maybe. BuzzFeed published details of Project Lightning, a topic and event-based browsing experience, … [Read more...]

Pinterest Announces Marketing Developer Partners for Ads

In April, Pinterest announced its Marketing Developer Partners program, giving a few companies at launch special access to the site’s platform. Now, Pinterest is opening up its ads application programming interface (API) to select companies. Pinterest announced that 4C, Adaptly, Ampush, Brand Networks, HYFN, Kinetic Social, SocialCode and SocialFlow are the first Marketing Developer Partners using the company’s ads API, blogs … [Read more...]

AdRoll Launches Prospecting, A Customer Acquisition Platform

AdRoll, a Facebook Exchange partner, announced Wednesday the launch of AdRoll Prospecting — a new way for marketers to acquire customers. AdRoll Prospecting allows advertisers to pool first-party customer data, creating a set of potential customers in the AdRoll IntentMap. So far, more than 1,000 advertisers have opted in, ranging from small businesses to large enterprises. This gives them access to more than a billion diverse (yet anonymous) … [Read more...]

Here’s Why It’s Important That Social Networks Are Opening Up Gender Preferences

There’s a refreshing shift in social networking today, as many sites are going beyond male and female, allowing users to include the gender with which they truly identify. Facebook was an early pioneer in this (despite controversy over mandating that users have their real name), and Pinterest recently updated to let users put in a custom gender. The facet of true box-less self expression helped launch Ello into popularity, and Google+ and … [Read more...]

Twitter to Advertisers: 100% Viewability on Autoplay Videos — Or It’s Free!

Twitter on Tuesday unveiled something new in its timeline: autoplay videos. And unless a promoted video is 100 percent viewable (not half-off-screen or scrolled by) and has been watched for at least 3 seconds, Twitter will not charge advertisers for the view. Twitter’s senior product manager, David Regan, discussed this in a blog post: As with all of our ad products, we’ve made sure that Promoted Videos on Twitter will continue to deliver … [Read more...]

Pinterest Unveils Smarter Search Feature & Verified Accounts

Pinterest, fresh off announcing Buyable Pins, hasn’t stopped innovating. The company on Tuesday unveiled a new search feature, allowing users to see prominent and popular pins and see what topics (in the U.S. for now) are trending on the site. Additionally, much like Facebook and Twitter, public figures and celebrities will have a verified mark next to their name (see Alton Brown in the screenshot). The new search features are available for … [Read more...]

Jeb Jumps In: Bush Announces Presidential Campaign on Snapchat

Hillary Clinton isn’t the only social-savvy candidate for the 2016 U.S. presidency. Republican challenger Jeb Bush announced his intentions to run Monday via Snapchat. Bush, the Florida governor and brother of George W. Bush, teased his announcement with a Snapchat message branded with a special logo on the filter. Bush’s communications director, Tim Miller, discussed the announcement with Yahoo News: Everyone was excited about the … [Read more...]

How Will Twitter Move on From Dick Costolo — Snoop Dogg?

Twitter CEO Dick Costolo will resign his post July 1, but what does this mean for the company? Twitter’s stock price spiked sharply after the announcement, but quickly fell back to normal levels. For now, co-founder and current Square CEO Jack Dorsey will lead both companies until a suitable replacement is found. A surprising candidate from California has also thrown his hat into the ring. In a conference call Thursday, both Costolo and … [Read more...]

Soon You Can Slide Into Twitter DMs, Leave Long-Winded Messages

To tweet, you still need to fit a message into 140 characters, but Twitter is soon allowing users to leave direct messages as long as they feel. Twitter announced recently that the 140-character limit will be lifted in July for DMs, but still in place for tweets. Sachin Agarwal, product manager of direct messages at Twitter, blogged about this decision: We’ve done a lot to improve Direct Messages over the past year and have much more exciting … [Read more...]

Kenshoo’s New VP of Marketing: Steven Hartman

Kenshoo, a Facebook Marketing Partner, announced Thursday that they’ve tapped Steven Hartman, formerly of VigLink, as the company’s new vice president of marketing. Hartman was previously VigLink’s vice president of marketing and will lead Kenshoo’s global marketing team. He has also been vice president of product marketing at Acxiom, vice president of marketing for Rubicon Project and the senior director of product … [Read more...]

Dick Costolo Steps Down as Twitter CEO; Jack Dorsey Named Interim CEO

Dick Costolo is stepping down as the CEO of Twitter, the company announced Thursday. Jack Dorsey, Twitter’s co-founder and the current CEO of Square, will take over until a permanent replacement is named. This has been a turbulent year for C-level execs at Twitter, as CFO Anthony Noto is also heading up the company’s marketing department. Costolo will still be a member of Twitter’s board of directors, but as of July 1, he will … [Read more...]

Presidential Candidate Hillary Clinton Debuts on Instagram With a Joke

Are you ready (to follow) Hillary? Democratic presidential hopeful Hillary Clinton recently launched her Instagram page with a joke about pantsuits. After just one day on Facebook’s photo-sharing platform, Clinton has roughly 100,000 followers. In her bio, she says she’s a “Doting grandmother, among other things.” Clinton’s Instagram bio also has the #Hillary2016 hashtag and a link to sign up for campaign emails. So … [Read more...]

Glassdoor CEO Rankings: Google’s Larry Page No. 1, Facebook’s Mark Zuckerberg No. 4

Google employees really love their boss. According to Glassdoor’s latest CEO rankings, Google’s Larry Page is the top-rated CEO by his employees. Page has a 97 percent approval rating among Google employees, tied with Nike CEO Mark G. Parker. Tech and social media chiefs dot Glassdoor’s list, with Mark Zuckerberg (Facebook) at No. 4, Tim Cook (Apple) at No. 10 and Jeff Weiner (LinkedIn) at No. 12. The full rankings can be seen … [Read more...]