Report: Mercedes, Barbasol, DQ Roared in Jurassic World Social Marketing

Jurassic World is currently the highest-grossing film in the U.S., but not all of the buzz is coming from Chris Pratt or velociraptors.

According to Unmetric‘s Engagement Score, Mercedes-Benz, Barbasol and Dairy Queen were the most engaging brands talking about the blockbuster.

Unmetric found that all three brands usually used #JurassicWorld as the hashtag in their social campaigns, but added their own hashtag (such as #LOVEmyDQ). However, Mercedes did have a Twitter campaign around #UnlockAnAlphaCar, promoting its GLE Coupe.

Mercedes Alpha Car

 

The most successful campaign Mercedes had around Jurassic Park was a video posted to its Brazilian page and on YouTube. As of June 12, the commercial was the brand’s No. 1 video in the previous 30 days, receiving more than 121,500 total views.

Mercedes Brasil

Barbasol played a key part in the original Jurassic Park (spoiler alert: it was the can used to smuggle dino eggs), and the shaving cream brand is back for Jurassic World. They created a microsite for the brand/movie tie-in, but the best engagement Barbasol received was a Twitter contest — giving fans the chance to experience a real dinosaur dig in Wyoming.

The contest was much more popular on Twitter (Unmetric Engagement Score 1,000) than Facebook (358).

Barbasol Contest Tweet

Barbasol has also been effective marketing tie-ins on YouTube, as the Jurassic Park video was the brand’s best video of all time — roughly 480,000 views.

Dairy Queen has been using Jurassic Park to promote its Jurassic Smash Blizzard, on TV and social. On Twitter, DQ promoted behind the scenes footage from the movie to great success.

DQ Tweet

On YouTube, the company’s commercial was their No. 1 video over the past 30 days. Jimmy Fallon even caught wind of the Jurassic Smash Blizzard, promoting it in a tweet, but it wasn’t as successful as DQ’s behind the scenes content (Engagement Score of 64).

Rick Liebling, head of global marketing for Unmetric, commented on the data:

Jurassic World’s opening weekend success proves that done well, movie content that continues a series started more than 20 years ago can drive massive interest. Similarly, social content from brands aligned with a movie can also get high engagement when based on what’s known to work well. This data shows that brands should learn what resonates best on social for diverse global audiences, as well as focus on mainstays such as contests and links to exclusive content.

Readers: Did you enjoy Jurassic World?

Is Twitter’s Top-Secret Project Lightning Out To Kill Your Timeline?

Twitter, as has been written before, has a bit of a relevancy problem. Prominent investor Chris Sacca has written about it. Other investors are worried about it. The company is at an interesting stage of its evolution, following the resignation of CEO Dick Costolo.

Could Project Lightning be the answer for Twitter?

According to BuzzFeed … maybe.

BuzzFeed published details of Project Lightning, a topic and event-based browsing experience, rather than reverse chronological as Twitter has now. Sacca, in his post, noted that Twitter needs to make the experience easier for novice users who are looking for tweets around a certain topic or event, such as the NBA Finals or Orange Is the New Black.

Here’s what Project Lightning could be, but it’s still a few months away from launch, BuzzFeed writes:

On Twitter’s mobile app, there will be a new button in the center of the home row. Press it and you’ll be taken to a screen that will show various events taking place that people are tweeting about. These could be based on prescheduled events like Coachella, the Grammys, or the NBA Finals. But they might also focus on breaking news and ongoing events, like the Nepalese earthquake or Ferguson, Missouri. Essentially, if it’s an event that a lot of people are tweeting about, Twitter could create an experience around it.

A BuzzFeed artist created an image of what Project Lightning could look like:

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This would take a common problem with Twitter and turn it into a strength — a collective, event-based experience without having to commit to a follow. It would make Twitter much more easily accessible, gaining readers and potentially users who might find the initial setup of Twitter confusing.

Kevin Weil, senior vice president of product at Twitter, talked about Project Lightning with BuzzFeed:

There’s a beautiful connection to our strategy of reaching users on every platform. It’s not just logged-in Twitter, it’s logged-out, and it’s syndicated on other websites and mobile apps. This reaches all of them. The collections are a core part of our logged-in experience — that’s the point of being in the center tab. But you can easily imagine them as logged-out experiences telling about something happening now out in the world. And you can imagine them — and this is new — as collections and syndicating them across any website or mobile app.

Readers: If you’ve avoided Twitter, would this interest you?

Images courtesy of BuzzFeed.

Pinterest Announces Marketing Developer Partners for Ads

In April, Pinterest announced its Marketing Developer Partners program, giving a few companies at launch special access to the site’s platform. Now, Pinterest is opening up its ads application programming interface (API) to select companies.

Pinterest announced that 4C, Adaptly, Ampush, Brand Networks, HYFNKinetic Social, SocialCode and SocialFlow are the first Marketing Developer Partners using the company’s ads API, blogs Pinterest’s Jyri Kidwell:

We selected these partners because they’re building tools that address the immediate needs of Pinterest marketers and share in our vision of creating a better discovery experience for Pinners.

Pinterest is already seeing advertisers enjoy success via Marketing Developer Partners. Lingerie brand Adore Me has seen a 4,000 percent increase in Pinterest-referred revenue after working with 4C.

Adaptly, one of the limited beta partners of Pinterest’s ads API, has used the technology to help clients such as King’s Hawaiian, Framebridge and WedPics. Adaptly was so excited to work with Pinterest that employees created a real-life “pin board.”

Nikhil Sethi, the company’s co-founder and CEO, commented on the news in a blog post:

We are pleased to be partnering with Pinterest on the launch of their MDP Ads API and are excited about the progress we have already made together. We are confident that we have the most robust and powerful software solution for Pinterest advertising.

Ampush has also been using Pinterest’s ads API with clients such as Twice.

Jesse Pujji, Ampush’s CEO and founder, is excited to be part of the program:

Pinterest’s immersive experience and highly engaged, rapidly growing global user base makes it a no-brainer for marketers seeking to grow their businesses. This integration advances our strategy of providing one platform with which the CMO can buy media across mobile first, identity-based, in-feed ad platforms. We can’t wait to unleash our powerful marketing software and unbeatable expertise for customers eager to perform on Pinterest.

James Borow, CPO of Brand Networks, described how this will help clients gain traction on Pinterest:

Pinterest understands the value of incorporating relevant advertising content into the user experience. Pinners are already posting and sharing products that inspire them and branded content can help connect those users with the companies that can bring their ideas to life. Essentially, Pinterest can become a one stop shop for both discovery and purchase. With this new MDP program, Pinterest is leveraging the best partners to help monetize the platform, without sacrificing user experience. We believe that opening the API to partners creates an ecosystem of innovation, to help bring Pinterest to the next level for marketers and consumers.

4C CMO Aaron Goldman:

Pinterest has proven to be a strong source of consumer engagement for brands and opening up an Ads API to partners like 4C makes the network even more accessible. One of 4C’s clients, eBay, has seen a step change in qualified traffic from Pinterest since adopting promoted pins through our platform. Another client, Adore Me, quantified the lift at 4000% in revenue from Pinterest after using 4C to manage its ads. And yet another, Demand Media, saw improvements in metrics like click-through rate and cost-per-click by using 4C technology. It’s clear that Pinterest has become a key channel that all advertisers need to consider as part of their paid media plans and today’s announcement should help accelerate that momentum.

AdRoll Launches Prospecting, A Customer Acquisition Platform

AdRoll, a Facebook Exchange partner, announced Wednesday the launch of AdRoll Prospecting — a new way for marketers to acquire customers.

AdRoll Prospecting allows advertisers to pool first-party customer data, creating a set of potential customers in the AdRoll IntentMap. So far, more than 1,000 advertisers have opted in, ranging from small businesses to large enterprises. This gives them access to more than a billion diverse (yet anonymous) user profiles.

AdRoll president and CMO Adam Berke talked about the new development in a press release:

This launch represents a new chapter in AdRoll’s mission of helping performance advertisers. AdRoll Prospecting and the IntentMap represent a new way for marketers to leverage their valuable customer data, using it as a currency to gain access to high value audiences. When diversified first-party data is pooled at scale, our entire network benefits with better performance and incremental new customers.

Screen Shot 2015-06-17 at 3.13.14 PM

Once an advertiser has opted-in to participate in AdRoll’s IntentMap, the Prospecting platform targets the net new user that have similar behavioral patterns to the business’ existing customers — essentially opening up a Lookalike Audiences-type targeting to AdRoll clients. AdRoll notes that when one person is in the market for a product, they’re often a good candidate for similar, complementary products.

Advertisers using Prospecting have seen an average of 10 percent lift in engagement, compared to organic. ZenPayroll, a beta client, saw an 8x lift in retargeting clicks and a 20 percent rise in conversions.

Karl Newlin, PPC marketing specialist at ZenPayroll, has been satisfied with AdRoll Prospecting:

Our experience to date with AdRoll Prospecting has been great. We target small businesses and AdRoll has been able to deliver us high quality leads right from the start of our campaign. Not only is Prospecting exceeding our cost-per-acquisition (CPA) goal, but the new audiences generated by these campaigns see an 8X click-through-rate (CTR) on retargeting campaigns compared to other sources. The big benefit of Prospecting is the unique data set, which allowed us to easily reach our niche of potential customers in a way we couldn’t with other platforms.

Here’s Why It’s Important That Social Networks Are Opening Up Gender Preferences

There’s a refreshing shift in social networking today, as many sites are going beyond male and female, allowing users to include the gender with which they truly identify.

Facebook was an early pioneer in this (despite controversy over mandating that users have their real name), and Pinterest recently updated to let users put in a custom gender.

The facet of true box-less self expression helped launch Ello into popularity, and Google+ and OKCupid also cater to those who don’t feel comfortable labeling themselves as either female or male. Twitter does not ask for a gender in the registration process.

Tilde Pier, a software engiqueer at Pinterest, discussed with SocialTimes why it is important for social networks to allow users to identify with the gender they truly feel represents themselves:

lwtThe right to self-identify in a way that fits you is a basic human right. Most people see gender as binary, and are more or less comfortable in one of the boxes. For folks who don’t, even small things such as finding a bathroom you can use comfortably are a struggle. Online spaces are particularly important for gender-variant folks. The relative anonymity and privacy of the internet makes it possible to explore and play with aspects of one’s identity in ways that aren’t possible in the physical world. Anything we can do to make Pinterest and other sites a safer space for marginalized groups of people is important.

Pier said that enabling a custom gender option was a “fairly straightforward feature,” taking only a few weeks to develop and implement:

This is just a first step for us, and we have additional improvements in the works that are more ambitious, and will hopefully provide an even better experience for Pinners.

As more and more LGBTQ people around the world join and become active on social sites, these companies are recognizing that it’s important for them to be accepted members of the community.

Google+ introduced custom gender options in December, as Google’s Rachael Bennett posted:

For many people, gender identity is more complex than just “male” or “female.”  Starting today, I’m proud to announce that Google+ will support an infinite number of ways to express gender identity, by giving you the option to customize the way your gender is represented on your profile.

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Last February, Facebook took a key step by allowing users to identify as gender-neutral. Facebook users can determine if they want to be addressed as a male, female or neutral.

Facebook’s Diversity page posted about this ability, developed in collaboration with leading LGBT advocacy organizations:

Now, if you do not identify with the pre-populated list of gender identities, you are able to add your own. As before, you can add up to ten gender terms and also have the ability to control the audience with whom you would like to share your custom gender. We recognize that some people face challenges sharing their true gender identity with others, and this setting gives people the ability to express themselves in an authentic way.

The site also has privacy settings in place so users can determine how public their gender preference is within their network. Later, the site added gender-neutral options for family members and a free form for users to identify however they wish.

Ryan Beaver, the operations manager at The Rainbow Community Center of Contra Costa County (roughly an hour east of San Francisco), is excited about the work done by social networks to accommodate those who don’t feel right selecting male or female:

It is very validating to be able to be your authentic self online. Its an important step in the social transition process to be able to change your name, pictures, pronouns, and identity categories when you feel ready. For many people, social transition in the work world doesn’t yet feel like an option due to fear of rejection, transphobia, and social stigma.

For some folks, the online community might be the only place they get to transition. So having a space to do that with the support of friends can make all the difference in someone’s life, and the structural organization of a site in allowing for more options can go a long ways toward that!

He noted that while major networks such as Facebook and Pinterest have established these guidelines, inclusion of a custom gender option is a key factor for those who want to be active on smaller networks.

Beaver talked with SocialTimes about how, even with custom gender options, many LGBTQ people are skeptical of social networks. The value of free expression often comes at odds with the need by companies for demographic-based ad targeting to users with accurately-represented profiles. Facebook has come under fire for its real name policy, as people have seen profiles suspended or closed because of pseudonyms. Groups such as #MyNameIs have protested Facebook in person and online about this issue.

But for queer or trans* users whose preferred name isn’t always on their driver’s license, this poses a problem, Beaver said:

The trouble is that it is difficult to get verification of a preferred name for trans* spectrum folk before name change paperwork has been filed, because most of the verification options (driver’s license, credit card, school records also reference legal name and are resistant to changing without a legal name change.) This can make it hard to be your authentic self on a site like Facebook, because they will lock down your account if you aren’t able to meet their verification standards.

Readers: What else do you feel social networks need to do to be more accommodating?

Featured image courtesy of Shutterstock.

Twitter to Advertisers: 100% Viewability on Autoplay Videos — Or It’s Free!

Twitter on Tuesday unveiled something new in its timeline: autoplay videos. And unless a promoted video is 100 percent viewable (not half-off-screen or scrolled by) and has been watched for at least 3 seconds, Twitter will not charge advertisers for the view.

Twitter’s senior product manager, David Regan, discussed this in a blog post:

As with all of our ad products, we’ve made sure that Promoted Videos on Twitter will continue to deliver high impact, high engagement and meaningful views for our advertising partners. To that end, we’re approaching how we measure, report and charge for video views with complete transparency.

We’re delivering on a new standard for how brands will be charged for a video view. Starting today we’ll only consider a view on Twitter chargeable when a video is 100% in-view on the user’s device, and has been watched for at least 3 seconds. We’re putting this standard of 100% viewability in place because we think it’s simply the right thing to do. If a video is not 100% in-view, we don’t think an advertiser should be charged.

Now, when a Twitter user scrolls through their timeline and sees a GIF, Vine or native Twitter video, that content will start to play automatically. Twitter has been playing with autoplay features for a while, and Facebook had a dramatic test and rollout of the feature as well. With Facebook, many users feared the ruination of their News Feed, but pushback has been minimal so far.

Just like with Facebook, there will be now sound in the autoplay video until the user taps on the post or turns their mobile device sideways for landscape viewing.

Users can choose to limit or turn off autoplay video (for data purposes) through their settings.

Baljeet Singh, Twitter’s product director of media, television and video, blogged about the autoplay video feature:

It used to be that watching a video on Twitter required several taps. So when something was unfolding in real time, be it an NBA finals game, your favorite TV show or breaking news, that extra effort meant you could miss something that you care about. Over the past year we’ve made several changes to improve how you share, discover and watch videos, such as reducing the number of taps it takes to play a video, introducing a native mobile camera and bringing videos and Vines front and center in your timeline.

Today, it’s become even easier to enjoy video on Twitter. Now native videos, Vines and GIFs will begin to play back automatically. So you can keep up with the action without missing a Tweet and get a better sense of what’s been shared instantly.

Readers: How do you feel about autoplay video on Twitter?

Pinterest Unveils Smarter Search Feature & Verified Accounts

Pinterest, fresh off announcing Buyable Pins, hasn’t stopped innovating. The company on Tuesday unveiled a new search feature, allowing users to see prominent and popular pins and see what topics (in the U.S. for now) are trending on the site.

Additionally, much like Facebook and Twitter, public figures and celebrities will have a verified mark next to their name (see Alton Brown in the screenshot).

The new search features are available for all platforms — mobile and desktop.

Pinterest’s Sarah Tavel explained the new search feature in a blog post:

Before when you did a search, your results were buried behind different filters for Pins, Pinners and boards. Now you see all the closest matching options the second you start typing.

Notable people and brands are marked with check mark, so if you’re looking for celebrity chef Alton Brown, you can find Pins of his recipes or follow Alton himself to keep up with his latest Pins.

Once you tap into your results, you can use the new filter button to switch between seeing boards, Pinners, Pins or just your Pins.

If you’ve ever misspelled “calligraphy,” “daiquiri,” or “dessert,” Pinterest has your back. Tavel noted that nearly 12 percent of Pinterest searches are misspelled, and this latest search feature helps with that:

But now, if you mistakenly thumb something in that doesn’t sound quite right, we’ll show results for what we think you’re looking for. That way you see better results, and you don’t have to waste time re-thumbing in your search.

We’ve been testing out these improvements, and we’re noticing over two times as many searchers are finding the brands, people and boards they want to follow.

Early results show that Pinners are more than 50 percent more likely to repin or click through a pin when their search is corrected with the new autocorrect.

Readers: How else would you like to see Pinterest search improved?

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Jeb Jumps In: Bush Announces Presidential Campaign on Snapchat

CHj6GgLUAAAjQ-wHillary Clinton isn’t the only social-savvy candidate for the 2016 U.S. presidency. Republican challenger Jeb Bush announced his intentions to run Monday via Snapchat.

Bush, the Florida governor and brother of George W. Bush, teased his announcement with a Snapchat message branded with a special logo on the filter.

Bush’s communications director, Tim Miller, discussed the announcement with Yahoo News:

Everyone was excited about the opportunity to reach a broad, younger audience, give people a more authentic view of what happens at an announcement. Jeb is a tech nerd of sorts, so he is always wanting to use the freshest tools.

It’ll be interesting to see what Bush does with Snapchat throughout his campaign. He’s not the first candidate to announce through Snapchat (as CNN notes, that’s Gov. Rick Perry), but he doesn’t have an account.

CNN points out that Sen. Rand Paul (SenatorRandPaul), Sen. Marco Rubio (marcorubio2016) and Perry (GovernorPerry) all have Snapchat accounts.

Bush’s announcement is featured in the Snapchat Stories section.

Readers: Which 2016 candidate is doing the best job on social so far?

Image courtesy of Alex Cervasio and Ariana Alfonso on Twitter.

How Will Twitter Move on From Dick Costolo — Snoop Dogg?

Twitter CEO Dick Costolo will resign his post July 1, but what does this mean for the company? Twitter’s stock price spiked sharply after the announcement, but quickly fell back to normal levels.

For now, co-founder and current Square CEO Jack Dorsey will lead both companies until a suitable replacement is found. A surprising candidate from California has also thrown his hat into the ring.

In a conference call Thursday, both Costolo and Dorsey stressed that the decision has nothing to do with external pressure from shareholders who have been expecting more from the company. The constant message spoken throughout the call was that Costolo has been planning his exit for a while and is doing this of his own volition.

Costolo — who will not receive a severance package because he’s leaving voluntarily — addressed his resignation in the call:

We agreed now is the right time to begin this transition. There’s never a perfect time for a transition like this. But given the company’s very strong team … we as a board are confident that we can execute a smooth transition.

Costolo, in the call and in interviews with Business Insider and CNBC, didn’t directly address the “why” of his decision, focusing on what will happen after his departure.

Costolo told CNBC that the time simply felt right to step down:

At the end of the last year, as Jack mentioned, I started talking to the board about transitioning. I wanted to make sure we were doing it when the team that was in place was strong, was working well together and they were forthright with each other.

They engaged directly with each other and they resolved conflicts together without me always having to step in and I started to see that at the end of the year, and at the most recent board meeting just last week we had a good long three hour conversation at the end of the board meeting about the state of the team that is healthy, maybe healthier than I’ve ever seen it.

As Jack mentioned, the cadence of the product execution has been better that i’ve ever seen it, and with the new services like fabric doing so well and Periscope one of the hottest and greatest new native mobile video apps in the market, it was the right time.

However, others feel that Costolo was externally pressured to step down. Weeks after Twitter came under pressure for a weaker-than-expected Q1, prominent investor Chris Sacca wrote a long post, offering advice to Twitter (own real time and make it easier for novice/new users to get relevant tweets immediately and without effort).

Will McInnes, CMO of Brandwatch, is watching Twitter’s moves with a close eye to see where the company goes for its next CEO:

It’s all about where Twitter goes from here. This social media company, this tech giant, now has to make an important choice in selecting a new CEO. But in making this selection, whether from an internal candidate or by bringing in fresh blood, Twitter will actually be choosing its future company strategy.

Will it be a big advertising name, a tech innovator with a proven record of success, or will they go with a dark horse risky entrepreneur with a rebellious streak?

Given Wall Street’s influence on Costolo’s departure, all signs lead to the former option, the safe choice of going with a proven exec with a strong record in advertising.

Hannah Maundrell, editor in chief at Money.co.uk, commented on how Costolo’s decision affected the stock market:

The market is evidently pleased with the news Dick Costolo is making a swift exit as Twitter CEO but the big question is whether the uplift will last. The company needs focus and direction but sharing stand-in CEO Jack Dorsey with his other billion dollar business isn’t a long term solution. Twitter needs to find a permanent replacement quickly to avoid uncertainty playing havoc with its share price.

Wall Street notwithstanding, Costolo did leave quite the impression on Twitter employees. Shortly after his resignation was announced, #ThankYouDickC was a trending topic in the U.S. and San Francisco as employees expressed gratitude:

.@dickc #forevergrateful to u for giving me a once in a lifetime opportunity to join you @Twitter. We will not rest until we make u proud

— Anthony Noto (@anthonynoto) June 11, 2015

Speaks volumes to the type of place @Twitter is. Open Q+A with all employees. #LoveWhereYouWork #ThankYouDickC pic.twitter.com/lR8vSvJ9yk — Jason Rand (@rand) June 11, 2015

No one has ever inspired me like @dickc. Most thoughtful, intelligent and compassionate leader ever. #ThankYouDickC #LoveWhereYouWork

— Alex Kowalsky (@alexmk) June 11, 2015

With so much drama out on Market Street, it’s kind of hard to see who will replace Dick C. But one prominent user from Long Beach, Calif., offered his services — legendary rapper Snoop Dogg.

Im ready to lead @twitter !! #SnoopforCEO — Snoop Dogg (@SnoopDogg) June 11, 2015

First order of Business! Get that Moolah! #SnoopforCEO @twitter

— Snoop Dogg (@SnoopDogg) June 11, 2015

Readers: Who do you want to see as the new Twitter CEO?

Image courtesy of Getty Images.

Soon You Can Slide Into Twitter DMs, Leave Long-Winded Messages

To tweet, you still need to fit a message into 140 characters, but Twitter is soon allowing users to leave direct messages as long as they feel.

Twitter announced recently that the 140-character limit will be lifted in July for DMs, but still in place for tweets.

Sachin Agarwal, product manager of direct messages at Twitter, blogged about this decision:

We’ve done a lot to improve Direct Messages over the past year and have much more exciting work on the horizon. One change coming in July that we want to make you aware of now (and first!) is the removal of the 140 character limit in Direct Messages. In order to make this change as seamless as possible for you we’ve included some recommendations below to ensure all your applications and services can handle these longer format messages before we flip the switch.

Readers: Do you think this is a good decision?

Kenshoo’s New VP of Marketing: Steven Hartman

Kenshoo, a Facebook Marketing Partner, announced Thursday that they’ve tapped Steven Hartman, formerly of VigLink, as the company’s new vice president of marketing.

Hartman was previously VigLink’s vice president of marketing and will lead Kenshoo’s global marketing team. He has also been vice president of product marketing at Acxiom, vice president of marketing for Rubicon Project and the senior director of product management and product marketing at Yahoo.

Hartman described why he’s joining Kenshoo in a press release:

Two factors stood out among the many reasons I chose to join Kenshoo: the people and the impressive portfolio of loyal customers. Kenshoo’s cultural values of innovation, passion and humility stood out to me immediately as I met the team. Their tireless pursuit to improve an already impressive platform and the level of commitment for customer success, cemented my decision to be part of telling the Kenshoo agile marketing story to the world. The result of those values are very apparent with a business that now manages over $5 billion in advertising spend across a customer base that includes half of the Fortune 50 and all 10 top global ad agency networks.

Kenshoo’s chief revenue officer, Ted Krantz, welcomed Hartman to the company:

Steve’s background across marketing and advertising technology, combined with his direct experience in managing major marketing initiatives in the digital advertising industry give him a unique perspective and understanding of how complex digital ecosystems work and how best to market them. It’s no secret that Kenshoo’s success is built on the quality of our technology. Moving forward, Steve will play a key role in building upon this success and making our value clearer to the world’s marketing leaders.

Dick Costolo Steps Down as Twitter CEO; Jack Dorsey Named Interim CEO

Dick Costolo is stepping down as the CEO of Twitter, the company announced Thursday.

Jack Dorsey, Twitter’s co-founder and the current CEO of Square, will take over until a permanent replacement is named.

This has been a turbulent year for C-level execs at Twitter, as CFO Anthony Noto is also heading up the company’s marketing department.

Costolo will still be a member of Twitter’s board of directors, but as of July 1, he will no longer hold the CEO title.

Dick Costolo to step down as CEO, will remain on Board, and Jack Dorsey appointed Interim CEO, effective July 1

— TwitterIR (@TwitterIR) June 11, 2015

Costolo elaborated on the future of the company in a press release:

I am tremendously proud of the Twitter team and all that the team has accomplished together during my six years with the Company. We have great leaders who work well together and a clear strategy that informs our objectives and priorities. There is no one better than Jack Dorsey to lead Twitter during this transition. He has a profound understanding of the product and Twitter’s mission in the world as well as a great relationship with Twitter’s leadership team. I am deeply appreciative of the confidence the Board, the management team and the employees have placed in me over the years, and I look forward to supporting Twitter however I can going forward.

Dorsey, who will continue his duties at Square in the meantime, commented on the change:

The future belongs to Twitter thanks in large part to Dick Costolo’s dedication and vision. Dick has put a world-class team in place and created a great foundation from which Twitter can continue to change the world and grow. We have an exciting lineup of products and initiatives coming to market, and I look forward to continuing to execute our strategy while helping facilitate a smooth transition as the Board conducts its search.

The company has come under scrutiny from investors for underwhelming user growth figures.

Twitter, in addition to the news of a CEO change, reaffirmed its outlook for the second quarter of 2015. Twitter expects revenue to be in the range of $470 million to $485 million.

Readers: What do you think this move means for the future of Twitter?

Presidential Candidate Hillary Clinton Debuts on Instagram With a Joke

Are you ready (to follow) Hillary? Democratic presidential hopeful Hillary Clinton recently launched her Instagram page with a joke about pantsuits.

After just one day on Facebook’s photo-sharing platform, Clinton has roughly 100,000 followers. In her bio, she says she’s a “Doting grandmother, among other things.”

Clinton’s Instagram bio also has the #Hillary2016 hashtag and a link to sign up for campaign emails.

So far, she’s giving followers a behind-the-scenes look at her campaign and counting down to her official campaign launch.

Check out her first post:

Hard choices.

A photo posted by Hillary Clinton (@hillaryclinton) on Jun 10, 2015 at 8:16am PDT

Readers: Are you following Hillary Clinton on Twitter?

Image courtesy of Hillary Clinton’s Facebook page.

Glassdoor CEO Rankings: Google’s Larry Page No. 1, Facebook’s Mark Zuckerberg No. 4

Google employees really love their boss. According to Glassdoor’s latest CEO rankings, Google’s Larry Page is the top-rated CEO by his employees.

Page has a 97 percent approval rating among Google employees, tied with Nike CEO Mark G. Parker. Tech and social media chiefs dot Glassdoor’s list, with Mark Zuckerberg (Facebook) at No. 4, Tim Cook (Apple) at No. 10 and Jeff Weiner (LinkedIn) at No. 12.

The full rankings can be seen here, but here’s a look at some of the rankings of tech company CEOs:

  • 1. Larry Page, Google (97 percent approval)
  • 4. Mark Zuckerberg, Facebook (95 percent)
  • 5. Scott Scherr, Ultimate Software (95 percent)
  • 10. Tim Cook, Apple (94 percent)
  • 12. Jeff Weiner, LinkedIn (93 percent)
  • 21. Marc Benioff, Salesforce (92 percent)
  • 22. Jeremy Stoppelman, Yelp (91 percent)
  • 39. Brian M. Krzanich, Intel (90 percent)
  • 47. Shantanu Narayen, Adobe (89 percent)
  • 48. Brian Chesky, Airbnb (89 percent)