How to Create Oscar-Worthy Content Marketing: Ann Handley of MarketingProfs #CMWorld

My pal Ann Handley has made it her life’s work to, in her words, “wage war on mediocrity in content.” Her best-selling book, Everybody Writes, is a practical guide to writing the kind of content that truly engages an audience. As the Chief Content Officer of MarketingProfs (the world’s first Chief Content Officer, in fact), Ann advocates quality over quantity in all of her content ventures. She also spreads the gospel of good content at speaking … [Read more...]

Learn How to Land Your Content a Leading Role: Jay Acunzo of NextView Ventures #CMWorld

A talented movie director makes sure that actors give an authentic performance that will emotionally affect the intended audience. A good content marketing strategist has the same goal: authenticity that creates audience engagement. And just like a movie director, content marketers are expected to deliver on time, under budget, and follow up each hit with a fresh blockbuster. Jay Acunzo, VP of Platform & Content at NextView Ventures, has … [Read more...]

Where Social Media and SEO Fit in Today’s Content Marketing Mix

Whether your role is in search, social media, marketing communications or PR, the importance of content marketing is unmistakable. Brand content budgets and participation are up with the vast majority of B2C and B2B marketers now using content marketing. The industry is coming together on best practices and organizations are evolving their structures to include roles like Chief Content Officer and Brand Journalist. While there is growing synergy … [Read more...]

Enterprise Content Marketing Strategy: Ready, Set, Action! Carlos Abler of 3M #CMWorld

Long ago, I received the best business advice for accelerating performance: Find the smartest people in the industry and learn from them. Whether you’re a budding director with dreams of the big screen or the director of marketing charged with scaling content across the enterprise, finding the right people to learn from is essential. When it comes to content marketing, you really can’t go wrong with Carlos Abler from 3M. Carlos is the … [Read more...]

Interview: Content Strategy Words of Wisdom from Kristina Halvorson #CMWorld

When it comes to content strategy for the web, Kristina Halvorson wrote the book. Literally. Now in its second edition, Content Strategy for the Web is widely recognized as the go-to resource for content strategists all over the world. Kristina is also the CEO and Founder of Brain Traffic, and the founder of the Confab conference series. We sat down with Kristina in advance of her upcoming keynote presentation at Content Marketing World … [Read more...]

The Evolution of Public Relations Through Content Marketing

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content.  As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ, Target’s Bulls Eye View, Adobe’s CMO.com and Dell’s Power More … [Read more...]

If You Want Your Content Marketing to be Great, Ask Influencers to Participate

With ubiquitous internet connectivity and billions of people empowered to create and publish online, digital marketing competition is greater than ever. Companies are increasingly challenged to create quality content that can stand out to attract and engage new customers. How can businesses grow their reach and improve content quality in such a market? Through participation marketing with industry influencers. Over the past year, the expression … [Read more...]

B2B Marketing Roundup: Resources, Trends and Case Studies to Prep for #BMA15

For nearly 900 B2B marketers, this week will bring a cornucopia of ideas, insights and networking opportunities to the BMA National conference in Chicago. There's a lot going on in the B2B marketing space from the increase in humanization of business marketing content to the application of big data, the impact of video, mobile and ecommerce. The need to innovate isn't owned by B2B marketers of course - CMOs are looking hard at differentiating … [Read more...]

The Art of Repurposing Content – 5 Creative Tips for Content Marketers

Many companies chasing the “brand publisher” approach to content are running out of steam and troubled by their inability to tie content to marketing ROI. The most recent B2B content marketing study from from CMI and MarketingProfs shows the biggest challenge with content marketing is measurement (51%) followed by not being able to produce engaging (50%), consistent (44%), or a variety of content (40%). At the same time, there are … [Read more...]

2015 Enterprise B2B Content Marketing Report: More Isn’t Better

Companies in the B2B space from IBM to HubSpot have been actively and effectively engaging prospects with longer sales cycle content for years. Like many competitive environments, a lot of emphasis for marketers has been about creating “more” content. More blog posts, videos, infographics, social messages, emails, and so on. But here’s the thing about “more content” when it comes to enterprise-sized organizations. … [Read more...]

eBook: Winning with Authority Rainmaker – Integrated Content, Search & Social Media

When faced with the seemingly insurmountable odds of information overload, 63GB per person per day in the USA, how can brands, let alone enterprising individuals stand out? Be the best answer wherever customers are looking. And how do you do that? By creating authority across channels and media from search to social to wherever content can be discovered, consumed or acted on. To provide you with a clear roadmap on creating authority through … [Read more...]

An Authoritative Interview with Podcast Master Jerod Morris, VP of Rainmaker.FM

Who is Jerod Morris?  I think that’s an important question and one deserving of a public answer because if you’re in the online marketing and especially, the podcasting world, you need to know Jerod. So let’s get started. Jerod (@JerodMorris) is part of a small team that plans, produces, and markets the content for Rainmaker.FM, Copyblogger’s digital marketing podcast network. He hosts two shows on the network: The Lede … [Read more...]

Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy

Content isn’t King, it’s the Kingdom Taking inventory of the content we’ve produced over the past 10+ years, I realized I’ve written 1.4 million words myself on this blog as well as a book and numerous articles for industry publications. Looking to the future of our own content marketing strategy and the need for more visually creative, data-informed and cross platform content that’s highly specialized for our … [Read more...]

Content vs. Advertising – Is There Really A Debate?

Recording last night’s BeanCast, Altruism or Consumerism, hosted by the talented Bob Knorpp brought up the topic of Content Marketing and whether paid placement of content is just advertising – among many other topics from Dove to Amazon Dash. This content vs. ad question was inspired by commentary from Mitch Joel in his post, Your Content Is Kidding No One where he states, “if you have to pay to have it placed, it’s not … [Read more...]