GivingTales Children’s Storybook App Launches With Famous Narrators

GivingTales has announced the release of its children’s storybook app of the same name. Created in association with goodwill ambassador for UNICEF, Sir Roger Moore, the GivingTales app aims to entertain children with modernized versions of Hans Christian Andersen’s fairy tales, narrated by famous actors and celebrities. While free to download, GivingTales will donate 30 percent of the app’s revenue from in-app purchases to Unicef UK. … [Read more...]

Microsoft, Google, and Harvard Business Review Among Top Brands on LinkedIn (Infographic)

Content marketing is an increasingly important tactic, and many marketers it is the most important digital trend for 2015. LinkedIn recognizes this trend and has been working to better tools for marketers using the platform. One such tool is the Content Marketing Score, and an infographic from Linkedin shows which global brands have ranked highest since the score launched last year. The data was compiled by looking at six months of the activity … [Read more...]

Facebook Testing ‘See First’ News Feed Customization Feature

Facebook continues to experiment with ways to let users customize their News Feeds, and See First, which appears to be an expansion of a test that was spotted in April, is the latest example. In late April, some Facebook users began seeing a box with an animated puppy and the prompt, "See more of what you love," which led to a screen with bubbles containing the profile pictures of friends and pages they had interacted with the most. At that p … [Read more...]

PBS NewsHour’s Facebook-First Video Series Is Brief but Spectacular

PBS NewsHour Thursday launched Brief but Spectacular, a video series that will appear on Facebook before going on-air. Brief but Spectacular was created by Steve Goldbloom, and the debut installment featured spoken-word poet Sarah Kay. The segment will air during the broadcast of NewsHour Thursday evening. Future guests on the series will include: Transparent showrunner and director Jill Soloway The Atlantic journalist and author Ta-Nehisi C … [Read more...]

Is Twitter’s Top-Secret Project Lightning Out To Kill Your Timeline?

Twitter, as has been written before, has a bit of a relevancy problem. Prominent investor Chris Sacca has written about it. Other investors are worried about it. The company is at an interesting stage of its evolution, following the resignation of CEO Dick Costolo. Could Project Lightning be the answer for Twitter? According to BuzzFeed … maybe. BuzzFeed published details of Project Lightning, a topic and event-based browsing experience, … [Read more...]

Facebook Makes Ads Manager, Power Editor Easier to Use

Facebook Thursday announced significant updates to its Ads Manager and Power Editor tools to create and manage ads on the social network. The changes are aimed at enabling advertisers to more easily buy, optimize and manage ad campaigns on Facebook, and updated versions of both Ads Manager and Power Editor will begin rolling out Thursday to "a small percentage of advertisers," with a wider rollout "in the coming months." The social network o … [Read more...]

2016 Candidates’ Announcement Days on Twitter (Infographic)

The announcement Tuesday by Donald Trump that he was throwing his hat into the ring sent the 2016 presidential season into high gear, but how did Trump and the other early favorites, Democrat Hillary Clinton and Republican Jeb Bush, fare on Twitter? Social relationship platform provider Spredfast analyzed Twitter mentions within the first 24 hours of the announcements by Trump, Clinton and Bush, as well as the top associated hashtags. Findings by … [Read more...]

Garfield Turns 37, Receives New Mobile Games

Animoca Brands is celebrating Garfield’s 37th birthday in a big way, releasing two new games on mobile devices, while also offering users of existing Garfield games free in-game currency. Finally, some originally paid Garfield titles will be on sale (or even free) for a limited time. The first new game, Garfield’s Epic Food Fight, is now available to download for free on Android. The match-three puzzle battle game challenges players to make matc … [Read more...]

Mobile Enables Sharing of ‘Personal, Relevant’ Moments via Facebook, Instagram

Facebook IQ examined how the emergence of mobile technology has change the way people share moments, and how that sharing has become more personal and relevant. The social network’s insights arm pointed to the shift from the "rigid 15-, 30- and 60-second frameworks" demanded by television ads to the types of sharing that occur via mobile devices, saying in its introduction: People have always had these moments in their lives. But marketers never h … [Read more...]

Pinterest Announces Marketing Developer Partners for Ads

In April, Pinterest announced its Marketing Developer Partners program, giving a few companies at launch special access to the site’s platform. Now, Pinterest is opening up its ads application programming interface (API) to select companies. Pinterest announced that 4C, Adaptly, Ampush, Brand Networks, HYFN, Kinetic Social, SocialCode and SocialFlow are the first Marketing Developer Partners using the company’s ads API, blogs Pi … [Read more...]

AdRoll Launches Prospecting, A Customer Acquisition Platform

AdRoll, a Facebook Exchange partner, announced Wednesday the launch of AdRoll Prospecting — a new way for marketers to acquire customers. AdRoll Prospecting allows advertisers to pool first-party customer data, creating a set of potential customers in the AdRoll IntentMap. So far, more than 1,000 advertisers have opted in, ranging from small businesses to large enterprises. This gives them access to more than a billion diverse (yet anonymous) u … [Read more...]

Top Markets by Percentage for WhatsApp, Snapchat, WeChat (Infographic)

WhatsApp is to South Africa as Snapchat is to Ireland as WeChat is to China. GlobalWebIndex determined the top markets for those three messaging applications, in terms of percentage of usage by online adults. GWI said in an email to SocialTimes: A service like WhatsApp is typical of the 15 or so chat apps we track globally in that fast-growth nations that tend to dominate the top 10. South Africa posts the highest figure of all, an impressive 68 p … [Read more...]

E3 2015: 3 Queens Reveals Creeping With the Crudashians for Mobile

At E3 2015, 3 Queens released its first match-three game, Creeping with the Crudashians, in invite-only beta. A parody of the popular television show Keeping Up with the Kardashians, the game stars characters including Cym, Crusty, Crassy, Crawley and more, with the game having a bit of fun with the major life milestones and events in the Crudashians’ lives, based on their career timelines. In each level of Creeping with the Crudashians, players h … [Read more...]

Here’s Why It’s Important That Social Networks Are Opening Up Gender Preferences

There’s a refreshing shift in social networking today, as many sites are going beyond male and female, allowing users to include the gender with which they truly identify. Facebook was an early pioneer in this (despite controversy over mandating that users have their real name), and Pinterest recently updated to let users put in a custom gender. The facet of true box-less self expression helped launch Ello into popularity, and Google+ and … [Read more...]