Marketing Superstars Tell All: Measuring Content Marketing Box Office Success

“Show me the money. Show me the money!” – Jerry Maguire In the summer of 2010, the Internet was abuzz about the upcoming movie Scott Pilgrim Vs. the World. It was based on a comic book with a rabid cult following and directed by the indie darling behind Sean of the Dead and Hot Fuzz. When the movie was released, the buzz intensified, dominating social media for its opening weekend. By almost every measurement, it was a blockbuster success. Unfort … [Read more...]

Online Marketing News: Facebook Taking Time, More Moments, Google Unattributed

How to Improve Your Facebook’s Organic Reach [Infographic] – Since Facebook made the transition to pay-to-play, reports have shown consistent declines in organic reach for brands. A new infographic from Kissmetrics examines the problems brands are having on Facebook, and offers some possible solutions. Quick Sprout Facebook Taking Into Account Time Spent on Stories – The goal of News Feed is to show you the content that matters to you … [Read more...]

Essential SEO Considerations For Any Website Migration

Sometimes implementing a website migration an essential part of doing business in a digital world. There are a variety of reasons why a company may choose to migrate from one site to another. Regardless of the reason, it’s important to remember that your website is your virtual calling card to prospective customers and sometimes a website migration is a necessary step in providing your customers the best possible user experience. Like b … [Read more...]

How to Create Oscar-Worthy Content Marketing: Ann Handley of MarketingProfs #CMWorld

My pal Ann Handley has made it her life’s work to, in her words, “wage war on mediocrity in content.” Her best-selling book, Everybody Writes, is a practical guide to writing the kind of content that truly engages an audience. As the Chief Content Officer of MarketingProfs (the world’s first Chief Content Officer, in fact), Ann advocates quality over quantity in all of her content ventures. She also spreads the gospel of good content at speaking e … [Read more...]

Learn How to Land Your Content a Leading Role: Jay Acunzo of NextView Ventures #CMWorld

A talented movie director makes sure that actors give an authentic performance that will emotionally affect the intended audience. A good content marketing strategist has the same goal: authenticity that creates audience engagement. And just like a movie director, content marketers are expected to deliver on time, under budget, and follow up each hit with a fresh blockbuster. Jay Acunzo, VP of Platform & Content at NextView Ventures, has … [Read more...]

13 Experts Discuss Making Content Marketing the Star of Your Marketing

“Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is.” –Mae West We may not know the names of actors like Sylvester Stallone, Mel Gibson and Jon Heder if it were not for their breakout roles in movies like Rocky, Mad Max and Napoleon Dynamite. Not only did these movies serve as a launching pad for major acting careers, but they also have something else … [Read more...]

Online Marketing News: Less Filling Facebook, Organic Is Live & Well, Mobile Makes Modest Move

The Evolution of Twitter – Twitter which was launched way back in 2006 has definitely gone a long way eversince it was created. To date, there are more than 288 million users who are active in sharing and sending tweets in a day. In using Twitter, you can now share and read tweets anytime and anywhere. Check out the full history of Twitter in this infographic. Tech & Science STUDY: Facebook Pages’ Organic Reach Is Not Quite Dead  … [Read more...]

Where Social Media and SEO Fit in Today’s Content Marketing Mix

Whether your role is in search, social media, marketing communications or PR, the importance of content marketing is unmistakable. Brand content budgets and participation are up with the vast majority of B2C and B2B marketers now using content marketing. The industry is coming together on best practices and organizations are evolving their structures to include roles like Chief Content Officer and Brand Journalist. While there is growing synergy … [Read more...]

Enterprise Content Marketing Strategy: Ready, Set, Action! Carlos Abler of 3M #CMWorld

Long ago, I received the best business advice for accelerating performance: Find the smartest people in the industry and learn from them. Whether you’re a budding director with dreams of the big screen or the director of marketing charged with scaling content across the enterprise, finding the right people to learn from is essential. When it comes to content marketing, you really can’t go wrong with Carlos Abler from 3M. Carlos is the … [Read more...]

Interview: Content Strategy Words of Wisdom from Kristina Halvorson #CMWorld

When it comes to content strategy for the web, Kristina Halvorson wrote the book. Literally. Now in its second edition, Content Strategy for the Web is widely recognized as the go-to resource for content strategists all over the world. Kristina is also the CEO and Founder of Brain Traffic, and the founder of the Confab conference series. We sat down with Kristina in advance of her upcoming keynote presentation at Content Marketing World … [Read more...]

13 Marketing Stars Show The Big Picture of Content Marketing Strategy

“Nothing is impossible. The word itself says, ‘I’m possible!’” –Audrey Hepburn Content marketing can quickly become a whirlwind of creation, promotion and evolution of tactics. New platforms are constantly popping up and directives can change at the top of a hat. So, it’s no surprise when content campaigns become disorganized and lose focus. If your content marketing isn’t having the impact it could, you’re not alone: Only 37% of B2C and 38% of B2 … [Read more...]

Online Marketing News: Buy Button Bonanza, Everyone’s Getting ‘Near Me’, Facebook Snags The Spend

How to Write Better Titles Using Data-Driven Strategies [Infographic] – How much time did you put into the title of your last blog post? If your answer was, “Not much,” don’t worry — it’s often the most overlooked component of content. Check out this infographic to learn more. Search Engine Journal Google Says “Near Me” Searches Have Doubled This Year – Search queries that contain a location qualifier such as “nearby” or “near me” have … [Read more...]

Best Practices for Incorporating Sponsored Posts & Ads In Your LinkedIn Marketing Strategy

For many B2B marketers, LinkedIn can prove to be a figurative and literal pot of gold. While there’s no majestic rainbow to show you the way, I can show you how to incorporate social media advertising as part of your LinkedIn Marketing strategy. A few years ago, HubSpot surveyed B2B organizations and found that 65% of them reported that they have acquired a customer by using LinkedIn and its paid advertising features. Many organizations have fou … [Read more...]

The Evolution of Public Relations Through Content Marketing

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content.  As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ, Target’s Bulls Eye View, Adobe’s CMO.com and Dell’s Power More (c … [Read more...]