Wimbledon: Novak Djokovic, Serena Williams Are Social Champions

The winners of the 2015 Wimbledon Championships tennis tournament will not be crowned until July 12, but Adobe Digital Index set its top seeds in terms of social clout. On the men’s side, ADI found that Novak Djokovic of Serbia had the most social clout, while Serena Williams of the U.S. took the women’s title. The company calculated social value by analyzing more than 5 million social mentions, Twitter follows, Facebook likes, Instagram … [Read more...]

Facebook Marketing Partners Test Prospecting Dynamic Product Ads

Some Facebook Marketing Partners, including ROI Hunter, have been testing a new advertising option: prospecting dynamic product ads. According to an ROI Hunter blog post, the new ad units are created the same way brands create product ads, but they can now target Facebook users who did not visit their websites. ROI Hunter said advertisers can use Facebook’s targeting options—lookalike audiences, custom audiences, interests—to expand the potential … [Read more...]

What Keeps People Coming Back to Mobile Apps?

People download apps all the time, but the many are used once and never used again. Google teamed up with market research firm Ipsos MediaCT to survey 8,470 consumers with smartphones. The goal: to find out what drives people to install apps, what keeps them coming back and why the abandon apps. The report also offers some insights for marketers hoping to ensure the longevity of their apps. One key point from the report was the need for app … [Read more...]

Bolivia Gets Internet.org App

Bolivia joined the list of countries where the Internet.org application is available late last week. Facebook co-founder and CEO Mark Zuckerberg announced in a Facebook post Friday that subscribers to the Viva network in that country will gain access to the free basic Internet services provided by the app. He wrote: Less than one-half of Bolivia uses the Internet today, so offering people free services for health, education, communication and … [Read more...]

Report: Mercedes, Barbasol, DQ Roared in Jurassic World Social Marketing

Jurassic World is currently the highest-grossing film in the U.S., but not all of the buzz is coming from Chris Pratt or velociraptors. According to Unmetric‘s Engagement Score, Mercedes-Benz, Barbasol and Dairy Queen were the most engaging brands talking about the blockbuster. Unmetric found that all three brands usually used #JurassicWorld as the hashtag in their social campaigns, but added their own hashtag (such as #LOVEmyDQ). However, … [Read more...]

BuzzFeed Launches BuzzFeed News App on iOS

BuzzFeed has announced the release of its BuzzFeed News app on iOS, combining BuzzFeed’s stories with major news from around the Web. The app focuses on quick news consumption, allowing users to "catch up" on the most important current stories in a scrollable feed, with content selected by BuzzFeed’s editors. The catch up feed begins with a bulleted list of top stories, before breaking each down (and offering more stories) as users scroll. The … [Read more...]

Ex-Facebook, Instagram Engineer Scott Goodson Joins Pinterest

Scott Goodson, a former engineer with Facebook, Instagram and Apple, is the new head of core experience at Pinterest. Pinterest said Goodson will lead its mobile platform and Web teams, with a focus on improving performance and architecture across iOS, Android and the Web. Goodson managed the engineering teams for Facebook’s Paper application and Instagram’s iOS app. Prior to Facebook and Instagram, he spent four years at Apple, where he was one … [Read more...]

Vimeo Relaunches Cameo Video Creation App on iOS

Vimeo’s video-editing app Cameo, which the company acquired in 2014, has been relaunched as Version 2.0 on iOS in hopes of giving users more freedom when creating and editing their projects. Technically a new app, Cameo offers new features and a focus on video creation and editing, rather than on social networking. With the new Cameo app, users are given two main options: create a new video or browse their finished videos. New videos can be … [Read more...]

Facebook Expands Desktop Video App Ads, Carousel Mobile App Ads

Facebook announced the expansion of the use of video creative in desktop application ads and the use of its carousel format in mobile app ads. The social network introduced the use of video for desktop app ads in early May, for "select partners," and principal, monetization Robby Banks said in a developer blog post that the option is now available to all partners, via Power Editor, the ads create tool, the ads application-programming … [Read more...]

Instagram Marketing: What Instagram’s New Ad Business Means for Brands

Recently, Instagram unveiled a new advertising solution to help brands improve efficacy of Instagram-based marketing by integrating external links such as “Buy Now” and “Learn More” within Instagram’s existing interface. The rollout includes a new application programming interface (API) that accommodates a wider variety of advertisements. Capitalizing on the constant stream of technology developed by Facebook, the … [Read more...]

Facebook Updates Custom Audience Pixel: More Data

Facebook updated the data available to advertisers via its custom audience pixel, giving them more ad-targeting options. Reader Or Fialkov of Fialkov Digital alerted SocialTimes about the update, saying that advertisers now have access to information including: Websites and web addresses New events such as search and add to wish list Total traffic Events tracking The ability to share custom audience pixels with other ad accounts via Business … [Read more...]

Angry Birds Epic Flies Into Sonic Dash on Mobile

SEGA and Rovio have announced a partnership to bring Angry Birds to its popular endless runner, Sonic Dash. Specifically, the partnership adds three new playable characters to Sonic Dash, based on those from the Angry Birds Epic mobile game. For a limited time, players can unlock these characters in Sonic Dash by collecting special tokens as they run. The three-week event starts with Red Knight, and will introduce Chuck Mage and Bomb Pirate in … [Read more...]

Facebook to Developers: Page Plugin Replaces Like Box June 23

Facebook reminded developers that its page plugin will automatically replace its like box on websites June 23 and detailed improvements to the former. The social network’s page plugin allows website visitors to see which of their friends like those websites’ corresponding Facebook pages and see the most recent posts from those pages. Front-end engineer Yugal Jindle described the improvements to page plugin in a post on Facebook’s developer … [Read more...]

Kenshoo’s New VP of Marketing: Steven Hartman

Kenshoo, a Facebook Marketing Partner, announced Thursday that they’ve tapped Steven Hartman, formerly of VigLink, as the company’s new vice president of marketing. Hartman was previously VigLink’s vice president of marketing and will lead Kenshoo’s global marketing team. He has also been vice president of product marketing at Acxiom, vice president of marketing for Rubicon Project and the senior director of product … [Read more...]